The Real Brokerage Inc. (NASDAQ: REAX), a real estate technology platform, has announced that Seattle-based McConnell Group, led by Sean and Nicolette McConnell, and its 34 agents have joined its platform, further expanding Real’s operations in the greater Seattle area.
Founded in 2017 by Sean and Nicolette McConnell, the team, which previously operated as the NK Team, has rebranded as the McConnell Group as part of its transition to Real. The group has consistently ranked as Compass’ top-producing team in Seattle. RealTrends Verified recognized the team as Seattle’s top-selling Large Team for three consecutive years from 2021 to 2023, and as the No. 4 Mega Team in 2024. Over the past eight years, the McConnell Group has averaged more than $230 million in home sales annually, accumulating a total of over 1,700 home sales valued at approximately $1.4 billion.
Sean McConnell stated that the decision to join Real followed a careful evaluation of brokerage alignment for their large, brand-driven team operating at scale. “Choosing a brokerage is a consequential decision, especially for a mega team that has worked hard to build a trusted reputation and a business designed to last,” McConnell said. “We were intentional about finding a platform that would allow us to continue growing while maintaining ownership of our brand, our culture and our long-term vision. At Real, we’re able to continue operating under our established leadership and brand while leveraging a national platform with a strong culture, unmatched technology and agent-focused infrastructure that supports not only who we are as a team but also our next phase of growth.”
Sean and Nicolette McConnell attribute their team’s success to its operational structure and strong culture. Agents within the McConnell Group receive extensive support, including contract and listing coordination, vendor management, in-house marketing, and a dedicated videographer. This comprehensive support allows agents to develop and grow their individual brands within a collaborative team environment.
Tamir Poleg, Chairman and CEO of The Real Brokerage, commented on the development. “Sean, Nicolette and the entire McConnell Group have built an exceptional organization rooted in systems, collaboration and agent development,” Poleg stated. “We’re proud to welcome them to Real and look forward to supporting their continued growth.” The Real Brokerage operates as a real estate experience company, combining real estate, mortgage, and closing services with technology to deliver an integrated consumer experience. The company supports over 32,000 agents across all 50 U.
S. states and Canada.
