Root Insurance, a technology-driven personal car insurance carrier and subsidiary of Root, Inc. (NASDAQ: ROOT), and Kikoff, a personal finance platform, have announced a new partnership. This collaboration integrates Root’s insurance quoting and purchase experience directly into the Kikoff platform, aiming to expand access to car insurance for Kikoff’s user base.
Kikoff users can now obtain instant, personalized car insurance quotes from Root within the Kikoff application. The integration provides a mobile-first experience designed for exploring coverage options and understanding pricing. Root’s technology delivers data-driven pricing for Kikoff members, allowing them to compare potential savings before purchasing policies.
Jason Shapiro, Senior Vice President of Business Development at Root, stated that the company aims to help Kikoff customers find savings on a necessary expense to support their long-term financial wellness. He noted the alignment between Kikoff’s mission to provide pathways to financial goals and Root’s commitment to offering affordable insurance through modern, data-driven models.
The integration expands Kikoff’s existing insurance capabilities by introducing personalized pricing and a streamlined quote-to-purchase process. This enables Kikoff members to select coverage options with competitive pricing, facilitating informed financial decisions and potential savings.
Cynthia Chen, CEO and Founder of Kikoff, commented on the partnership, noting its role in making car insurance more accessible and affordable for Kikoff users who are focused on credit building. She added that the collaboration contributes to their commitment to helping individuals achieve greater financial security by expanding access to more affordable financial opportunities, anticipating that Root’s pricing model will benefit safe drivers on their platform.
Kikoff users can access Root’s services via the Kikoff mobile app, which offers flexible coverage options and a fully digital customer experience for managing quotes, policy changes, and claims. Root’s nationwide availability can be confirmed on its website.
Root, Inc., founded in 2015 and based in Columbus, Ohio, is the parent company of Root Insurance Company. The company utilizes data science and technology to offer a personalized insurance experience. The Root app has accumulated nearly 17 million downloads and over 34 billion miles of driving data to inform its insurance offerings.
Kikoff is a personal finance platform designed to make financial security accessible. It offers products powered by technology and AI to help individuals build credit, reduce debt, and advance towards financial stability. The company reports that over four million people have increased their credit scores by more than 240 million points through its services.
