Paycom Software, Inc. (NYSE: PAYC), a provider of cloud-based human capital management software, has announced a multiyear partnership with NBA All-Star Jalen Williams, who will lead the company’s new campaign promoting its command-driven AI engine, IWant.
The “Share The Answers” campaign will be featured across various platforms, including TV, digital, social, and print. Its commercial debut is scheduled for nationally televised NBA games on Christmas Day. The advertisement depicts Williams using IWant to inquire about everyday tasks, such as checking a postseason bonus while shopping and confirming if a championship parade qualifies as a company holiday.
Jason Bodin, Executive Vice President of Marketing and Communications at Paycom, stated, “Jalen’s positive energy, winning mindset, and approachable personality make him an ideal ambassador for Paycom.” This campaign follows Paycom’s prior collaboration with actor James Marsden for the “Know It All” commercial, where Marsden used IWant to manage company operations and engage with employees by instantly accessing information.
Williams commented on the partnership, “I’m all about hard work and having fun along the way. When a brand like Paycom matches that energy and represents performance and style, it’s easy to vibe in the creative process.” He added, “Our team uses Paycom, which is easy to use. I am excited to partner with a brand to make something special and showcase how NBA stars use everyday technology.”
The “Answers” commercial is set to air on national cable networks and major streaming platforms, including YouTube TV, Roku, Peacock, HBO Max, and Disney+.
Paycom, listed on the NYSE as PAYC, specializes in automated, command-driven HR and payroll technology designed to simplify business and employee lives. The company’s employee-first technology utilizes AI and full-solution automation within a single database to streamline processes and enhance efficiencies. Its AI engine, IWant, offers instant and accurate access to employee data without extensive navigation or software training. For over 25 years, Paycom has been recognized for its technological innovation and workplace culture, serving businesses of various sizes both in the U.
S. and internationally.
