Royal London Asset Management (RLAM) has partnered with Seismic, an AI-powered enablement platform, to enhance its digital transformation efforts and scale client relationship management across its operations.
Royal London Asset Management, one of the UK’s active fund management companies, has implemented Seismic’s platform to support its digital transformation strategy. The objective is to refine client relationship nurturing and scalability within the organization.
The deployment aims to equip teams across sales, marketing, compliance, and client services with tools to deliver a personalized and consistent client experience while upholding brand and regulatory standards. Ed Venner, Chief Client Officer at Royal London Asset Management, stated that the partnership “supports our ambition to grow and strengthen client relationships in a future-proofed, scalable way.” He also noted, “Our clients regularly tell us how they value timely and insightful interactions with us. We are committed to maintaining our high levels of client service as we grow and as client needs evolve.”
Seismic’s platform utilizes automation, AI-driven insights, and real-time analytics to streamline the creation, approval, and distribution of client content. It enables teams to personalize client-facing materials at scale and automate up to 80% of recurring content updates. The platform also provides visibility into how clients engage with content, which allows RLAM employees to dedicate more time to strategic tasks and deepen client relationships.
Rob Tarkoff, Chief Executive Officer at Seismic, commented that Royal London Asset Management exemplifies forward-thinking leadership in financial services. He added, “With Seismic, Royal London Asset Management’s teams gain full access to the latest client-ready content, AI-powered feedback on presentations, and tools to prepare and host client meetings seamlessly. Together, we’re helping reimagine how their teams connect with clients with the agility, intelligence, and consistency today’s investors expect.”
RLAM teams will leverage Seismic’s products for automating content creation, streamlining client interactions, and capturing meeting insights through AI-generated feedback. The platform’s compliance and analytics tools are designed to ensure client engagements are timely, relevant, and consistent with RLAM’s brand and regulatory requirements, aiming to create a more connected experience for both clients and employees.
Royal London Asset Management manages £181 billion/A$378 billion as of June 30, 2025, for a diverse client base. It operates as an integral part of the customer-owned mutual, Royal London, which allows it to focus on long-term investment strategies without short-term shareholder pressures. The company emphasizes investment excellence and responsible investing.
Seismic, headquartered in San Diego with offices in North America, Europe, Asia, and Australia, specializes in AI-powered enablement. Its unified platform, The Seismic Enablement Cloud™, aims to equip go-to-market leaders and customer-facing teams with the necessary skills, content, tools, and insights to optimize buyer interactions and strengthen client relationships. The company states it is trusted by approximately 2,000 organizations globally.
