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401GO and Catapult HQ Partner to Streamline 401(k) Plan Selection for Advisors

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401GO, a 401(k) platform built for advisors, has formed a new partnership with Catapult HQ, Inc., a digital RFP system provider for the finance industry. This collaboration aims to address bottlenecks for advisors in the 401(k) plan comparison and selection process.

Catapult’s platform, utilized by over 30,000 advisors, will now integrate directly with 401GO’s recordkeeping system. This integration is designed to facilitate a more efficient workflow for advisors, reducing manual handoffs and improving visibility into plan setup. Advisors will be able to route RFP outcomes directly into the onboarding process, eliminating additional steps.

Stan Smith, CGO of 401GO, commented on the partnership, stating, “We are thrilled to partner with Catapult. As they streamline the RFP process with precision, 401GO delivers recordkeeping that drives operational efficiency and fiduciary confidence for our advisor community.”

Catapult HQ, Inc. has focused on standardizing the RFP process, moving away from spreadsheets and inconsistent formats to a structured digital approach. Justin Witz, CEO of Catapult HQ, Inc., added, “401GO and Catapult naturally fit together. Simple, fast, and built to remove friction. Our partnership gives advisors and plan sponsors the clarity they’ve been asking for without the busywork.”

For 401GO, which positions itself as a vertically integrated 401(k) recordkeeper, this partnership further underscores its commitment to an in-house architecture that supports real-time data flow and automated administration. The company’s technology is designed to empower financial advisors, payroll providers, and HR teams in delivering retirement plans. Catapult, by providing software that streamlines RFPs for various sectors including financial services and government procurement, shares this focus on modernizing and simplifying complex processes.

The partnership has commenced with early activity, and official activation is scheduled for January 2026.

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