Talon.One, a provider of enterprise loyalty and promotion software, has completed a $135 million growth funding round. The investment saw participation from new investors Silversmith Capital Partners and Meritech Capital, alongside existing investor CRV.The capital infusion is intended to accelerate the ongoing innovation of the Talon.One platform and strengthen the company’s market position across the US, UK, Europe, and APAC regions. Specific focus areas for the investment include delivering AI-powered intelligence and predictive insights, as well as enhancing enterprise capabilities across various sectors.Christoph Gerber, Co-founder and CEO of Talon.One, stated, “This investment is a powerful vote of confidence in the platform we’ve built and the value we deliver to the world’s most trusted brands. We are excited to partner with Silversmith and Meritech to continue solving our customers’ most complex challenges.” Sebastian Haas, Co-founder and COO, added, “This next chapter will be all about scale and execution. With this investment, we will accelerate innovation in AI, enhance enterprise functionality, and continue building the most flexible and powerful incentive infrastructure on the market.”Talon.One’s platform currently serves over 270 customers, including H&M, Adidas, Costa Coffee, Sephora, Ticketmaster, and Nordstrom. It enables these businesses to develop personalized, scalable promotions and loyalty programs through data utilization, aiming to drive customer engagement and loyalty while protecting margins.The investment aligns with a broader industry trend where businesses are shifting from broad discounting to more strategic, data-driven incentive programs. A Harvard Business Review report, which Talon.One sponsored, indicates that personalized incentive strategies are increasingly viewed as key levers for boosting ROI and long-term loyalty, rather than merely cost centers. Alex Clayton, General Partner at Meritech Capital, noted, “There is an undeniable and growing market need for truly flexible, data-driven promotion and loyalty solutions.”Talon.One’s software is designed to unify loyalty, promotions, and gamification into a single system. Its architecture, intuitive Rule Engine, and integrations, including with Braze and Shopify, facilitate deployment across online and in-store channels without custom development. The solution is compatible with various tech stacks and supports sectors such as retail, quick-service restaurants (QSR), grocery chains, and financial institutions. Sri Rao, General Partner at Silversmith Capital Partners, commented, “Talon.One is solving an incredibly complex and mission-critical problem with elegant, enterprise-grade infrastructure. They built the most modern and scalable platform in a massive category.”Founded in 2015, Talon.One operates globally with teams in Berlin, London, Boston, and Singapore. The company has over 270 customers across North America, Europe, and APAC, and has been recognized in Gartner’s 2025 Market Guide for Loyalty Program Vendors and IDC’s 2024 MarketScape report for Loyalty Software Providers.Silversmith Capital Partners, established in 2015, is a Boston-based growth equity firm with $3.3 billion under management, focusing on technology and healthcare companies. Meritech Capital, founded in 1999 and managing over $5 billion, is a Palo Alto-based late-stage venture capital firm. CRV is a venture capital firm that invests in early-stage startups, having supported over 600 companies since 1970.