Lemonade Expands Car Insurance Offering to Indiana Market. Lemonade (NYSE: LMND) has launched its Lemonade Car product in Indiana, marking the latest expansion of the digital insurer’s U.S. presence. This move allows drivers across the state to access Lemonade’s comprehensive suite of insurance products, designed for the digital age. The expansion into Indiana is a strategic step for Lemonade Car, which the company has identified as a key growth driver, as highlighted in recent quarterly results and during its Investor Day presentation. In Q1 2025, Lemonade Car’s sequential in-force premium (IFP) growth surpassed that of other Lemonade product lines, indicating accelerating momentum. Following a recent launch in Colorado, Indiana represents the next phase in a series of planned state rollouts for 2025. With its availability in Indiana, Lemonade Car now serves states that collectively account for approximately 42% of the U.S. car insurance market. Indiana’s car insurance market is estimated to be $5 billion annually, and Lemonade’s existing customers in the state already contribute hundreds of millions in annual premiums, making it a suitable market for the expanded car product. Daniel Schreiber, co-founder and CEO at Lemonade, stated, “Car insurance hasn’t kept up with how people actually drive today. With Lemonade Car, we’re using tech to change that—making coverage fairer, simpler, and smarter. Expanding into Indiana is both a strategic milestone and a natural next step for us. With our full suite of products now available in the state, we can offer bundled pricing and smart insurance tailored for tech-savvy Hoosiers.” Lemonade also provides research insights, such as “The Gen Z Driving Shift You Didn’t See Coming,” which explores evolving driving habits and their implications for modern car insurance. Additionally, the company has created a guide for Indiana drivers, detailing required and recommended insurance options. Lemonade operates as a digital insurance company, utilizing artificial intelligence and machine learning to offer various insurance products including renters, homeowners, car, pet, and life insurance. The company is a Certified B-Corp and participates in an annual Giveback program where unused premiums are donated to nonprofits chosen by its community. Lemonade’s services are available in the United States, Germany, the Netherlands, France, and the UK.