Xsolla, a global video game commerce company, has partnered with Flexion, a games marketing firm, to provide video game developers with a unified solution for expanding distribution and monetization into alternative global markets. This collaboration aims to increase revenue, expand reach, and foster direct engagement between developers and players.
Developers frequently face challenges in maximizing margins and reaching diverse player bases in an evolving mobile game landscape. The Xsolla + Flexion partnership addresses these issues by combining Flexion’s established distribution channels with Xsolla’s payment solutions. This integration is designed to help developers capture new revenue opportunities while delivering localized, seamless player experiences.
Key advantages of this partnership include frictionless in-app purchases, powered by Xsolla’s global payment system and available through Flexion’s platform. Developers will gain direct-to-consumer marketing capabilities across web and app stores, enhancing player engagement and retention. The collaboration also promises global reach and local experiences, leveraging Flexion’s presence on platforms such as Samsung, Huawei, Amazon, Xiaomi, and ONE Store, complemented by Xsolla’s support for over 130 currencies and 26 languages.
Historically, developers utilizing Flexion have observed an average incremental revenue increase of 10% compared to Google Play distribution. Flexion’s decade of expertise in alternative markets is intended to ensure low-risk and seamless integration for developers and players alike.
Chris Hewish, President of Xsolla, stated, “Xsolla is committed to helping developers expand their reach and strengthen their business models with flexible monetization solutions. By partnering with Flexion, we are combining two proven areas of expertise, distribution and payments, to deliver greater freedom, stronger margins, and meaningful connections between developers and players.”
Jens Lauritzson, CEO and founder of Flexion, added, “Flexion helps bring many of the world’s top-grossing games to new markets. The partnership with Xsolla means our developers now get out-of-the-box, frictionless IAP as part of Flexion’s integration. They will have the freedom to market their games with higher-margin payment methods both through web stores and app stores.”
The partnership combines Flexion’s portfolio of 34 distributed titles, including four among the world’s top 10 grossing mobile games, with Xsolla’s global payment expertise, which serves over 1,500 game developers and publishers.
