Southern Glazer’s Wine & Spirits, a prominent distributor of beverage alcohol, and Provi, a leading online B2B digital marketplace for the industry, have announced the resolution of their legal dispute. The settlement confirms that Southern Glazer’s beverage alcohol portfolio is now a permitted offering on Provi’s marketplace for ordering.
Provi operates as the largest online B2B marketplace designed to streamline the complex process of ordering wholesale alcohol. It serves as a connector between buyers, distributors, and suppliers across all markets in the U.
S. The platform aims to enhance communication and efficiency for both on-premise and off-premise buyers and distributors. Provi’s offerings also encompass the Beverage Media properties, which have a history in the industry since the repeal of prohibition, alongside SevenFifty Daily, an industry publication focused on beverage alcohol business and culture.
Southern Glazer’s Wine & Spirits is recognized as a global distributor of beverage alcohol, operating across 47 U.
S. markets and Canada. The multi-generational, family-owned company also conducts brokerage operations through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central, and South America. In 2024, the company received recognition from Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women.
Retailers interested in accessing Southern Glazer’s portfolio via Provi’s marketplace can do so by visiting app.provi.com.
