iDENTIFY, a Tulsa-based data engineering firm and a Snowflake Select Certified Partner, has announced new partnerships with Community Bank, MVB Bank, OMB Bank, and OneAZ Credit Union. These collaborations aim to assist the financial institutions in their investment in cloud-based data architecture, enhancing compliance and supporting scalability.
This trend aligns with a broader industry shift where financial institutions are prioritizing data modernization. According to Cornerstone Advisors, customer satisfaction with digital platforms has seen a decline, despite midsize banks and credit unions nearly quadrupling their digital banking investments between 2021 and 2023. This gap is often attributed to a focus on new features over foundational data infrastructure. Essential customer demands, such as faster decisions, seamless payments, and personalized service, rely heavily on the quality and connectivity of underlying data.
The new partnerships highlight specific modernization initiatives for each institution. Community Bank is developing a data roadmap to support AI initiatives, focusing on a digital-first customer experience. MVB Bank, known as a sponsor bank behind Credit Karma, is expanding its use of Snowflake to unify data and prepare for future fintech partnerships. OMB Bank is investing in scalable infrastructure to deliver real-time data to both its internal teams and customers. OneAZ Credit Union is leveraging iDENTIFY’s expertise for consulting support related to Snowflake implementation and data governance.
Michael Giorgio, CIO of MVB Bank, commented on the strategic importance of these efforts, stating, “By modernizing our data environment, we’re building systems that let us move quickly, serve confidently, and give our customers what they want.” Lee Easton, President of iDENTIFY, added, “Clean data is the jet fuel in banking’s race to modernize, powering growth, stronger fintech partnerships, and exam-ready confidence.”
Community Bank, a staff-owned institution, manages $4.9 billion in assets and employs 825 individuals across four states. MVB Bank, headquartered in West Virginia, provides services to individuals and corporate clients in the Mid-Atlantic region, as well as to Fintech, Payment, and Gaming clients nationwide. OMB Bank, a regional institution based in Springfield, has $2 billion in assets, serving individual, business, and agricultural clients. OneAZ Credit Union serves over 160,000 members across Arizona.
