LiaFi, a financial technology platform designed to assist small business owners in optimizing idle cash and monitoring their businesses’ cash flow, has announced a partnership with MX Technologies, Inc. This collaboration aims to expand secure account connectivity to support LiaFi’s cash flow management tools.
Backed by Magnolia Bank, a community-focused institution established in 1919 with $500 million in assets, LiaFi offers entrepreneurs a method to ensure their money is actively working. The integration utilizes MX’s secure connectivity to link accounts from over 12,000 U.
S. financial institutions. This enables LiaFi to move funds efficiently, ensuring idle cash generates earnings until required.
LiaFi’s platform is built to help small businesses maximize their existing funds. It facilitates the easy movement of cash from checking accounts into interest-bearing accounts and back again when needed for expenses, aiming to keep cash productive without adding complexity for business owners.
Bruce Hrovat, CEO of LiaFi, stated, “Small business owners don’t have time to dig for answers. They need quick, reliable insights. Partnering with MX helps us deliver that, with a strong focus on secure, user-permissioned data. More importantly, we’re giving them a way to earn on cash that would otherwise sit idle.”
By combining MX’s data connectivity solutions with LiaFi’s cash flow platform, the partnership is intended to simplify the process for small businesses to track balances, understand financial movements, and make informed decisions regarding their funds.
