During New York Climate Week, the State of Mato Grosso, Brazil’s third-largest state and home to extensive Amazon rainforest areas, and O.
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E. Amazon, a conservation initiative leveraging a security digital asset model, formalized an agreement to fund preservation and sustainable development across the state’s three biomes: the Pantanal, Cerrado, and Amazon.
The collaboration, signed on September 22, commits Mato Grosso to conserving the Amazon rainforest within the Cristalino I and II State Parks, situated between Novo Mundo and Alta Floresta, in return for the innovative funding model provided by O.
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E. Amazon.
Priority areas for the fund include developing sustainable tourism activities that emphasize local culture and biodiversity, promoting integrated agricultural systems designed to conserve forests and produce high-nutritional-value food, and implementing clean energy solutions and technologies to enhance regional infrastructure.
Beyond financial investment, the agreement outlines support for the State Secretariat for the Environment (Sema) in its environmental protection efforts. This support will involve deploying the Internet of Forests (IoF™), an advanced monitoring system that utilizes satellites, LiDAR, and sensors connected via LoRaWAN and Wi-Fi networks. This technology is designed to provide real-time ecological data, aiming to enhance sovereignty, assist in policy formulation, and guide new financial mechanisms for scaling conservation.
Rodrigo Veloso, Founder and CEO of O.
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E. Amazon, commented, “We are thrilled to begin applying our O.
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E. Amazon model with the leadership of the State of Mato Grosso, a complete team that knows the importance of conservation, has the knowledge, and is fully committed to this purpose.”
Mauren Lazzaretti, Secretary of State for the Environment, added, “The future depends on global partnerships in governance, technology, and nature. Mato Grosso is ready to serve as a living laboratory for this new model. With O.
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E. Amazon, we intend to connect production and preservation with global standards of certification, tokenization, and environmental blockchain.”
O.
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E. Amazon operates a model where revenue generated from the sale of its security digital asset on the financial market ensures that benefits are localized, with 85% of the value from each Security Digital Asset remaining in the country of origin to drive development, resilience, and sovereignty.
O.
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E. Amazon aims to innovate conservation through its upcoming security digital asset, which redefines conservation as “Investment with Purpose.” The initiative seeks to demonstrate that preservation can hold greater value than deforestation by addressing the historical undervaluation of the Amazon. It achieves this by transforming the forest’s invisible services into measurable assets, aligning global capital with conservation, and positioning long-term preservation as an economic choice for investors, governments, and communities.
Central to O.
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E. Amazon’s approach is the Internet of Forests (IoF™), which “datifies” nature by using satellites, LiDAR, and on-the-ground sensors connected via LoRaWAN/Wi-Fi to deliver real-time ecological intelligence. This system provides accountability to investors while reinforcing government sovereignty. By tokenizing forest hectares and creating nature-backed securities, O.
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E. Amazon converts ecological value into investable financial assets, making preservation financially competitive against deforestation. The model is structured with 85% of revenues remaining in the country of origin and local communities at the forefront of solutions, aiming to establish a scalable conservation finance network that delivers measurable impact for nature, people, and investors.
