Shift4, a provider of integrated payments and commerce technology, has partnered with the Detroit Lions to manage ticketing, food and beverage concessions, and retail merchandise transactions at Ford Field.

Shift4 will deploy its proprietary SkyTab Venue point-of-sale system for in-venue transactions and leverage existing integrations with other industry leaders for ticketing and retail operations. The collaboration aims to streamline operations and enhance the fan experience for the NFL team.

Mike Disner, Chief Operating Officer for the Detroit Lions, stated, “Working with a top-tier organization such as Shift4 is a priority of ours as we continue to elevate our business operations. With Shift4 as our payment processing partner, we can streamline transactions on gameday to an extent that our NFL top-ranked fan experience will continue to be heightened.”

Michael Isaacman, Chief Commercial Officer at Shift4, commented, “We’re proud to partner with the Detroit Lions to power a world-class commerce experience at Ford Field. By bringing ticketing, concessions, and retail into a single integrated solution, we’re simplifying operations and helping the Lions deliver an even more seamless gameday experience for their fans.”

Shift4’s integrated commerce solutions are utilized by major professional sports leagues, colleges, and various entertainment venues to facilitate shopping, ordering, and payment processes. The Detroit Lions, a professional American football team established in 1934 and based in Detroit, Michigan, play their home games at Ford Field. The team recently achieved a franchise-high 15-2 record during the 2024 season, securing a back-to-back NFC North title and reaching the Divisional round of the NFL postseason.