NationsBenefits, a leading provider of supplemental benefits and healthcare fintech solutions, has announced a new integration with H Mart, North America’s premier Asian grocery retailer, enabling enrolled health plan members to utilize their NationsBenefits Flex Card for purchases at all H Mart locations.
This integration allows members to use their Flex Card to acquire fresh produce, specialty ingredients, and over-the-counter wellness items that align with their cultural food traditions. The connection with H Mart is powered by NationsBenefits’ real-time Basket Adjudication Service, which validates purchases directly at the store checkout. This seamless process supports individuals in adhering to personalized nutrition plans and wellness goals, while ensuring access to preferred flavors and ingredients.
Michael Parker, Co-CEO of NationsBenefits, stated, “At NationsBenefits, we know that culturally relevant foods are integral to both health outcomes and daily life. Our partnership with H Mart makes it easier for members to access the ingredients they trust, right in their neighborhoods, reinforcing preventive care and long-term well-being.” Brian Kwon, President of H Mart, added, “At H Mart, we believe that culture begins at the table. Through our partnership with NationsBenefits, we are helping customers care for their health while staying connected to their identity and traditions. This collaboration marks a meaningful step toward real change for the communities we serve.”
Research indicates that culturally tailored food options can significantly improve member engagement and adherence to dietary recommendations. A randomized trial cited by NationsBenefits found that participants receiving nutrition education and meal plans designed to reflect their cultural preferences were 40% more likely to adhere to recommended dietary changes compared to those on standard programs. By integrating H Mart into its retail network, NationsBenefits aims to ensure members have access to trusted foods, supporting better long-term health outcomes.
NationsBenefits is a provider of supplemental benefits and fintech solutions to the healthcare industry, partnering with managed care organizations to deliver healthcare, data analytics, gap closure, and fintech solutions. H Mart, established in 1982, is the largest international supermarket chain in America, operating over 100 stores across 18 U.
S. states and known for its assortment of Asian groceries and everyday essentials.
The Benefits Mastercard® Prepaid Card, which is issued by The Bancorp Bank, N.
A., Member FDIC, pursuant to a license by Mastercard International Incorporated, can be used for eligible expenses wherever Mastercard is accepted within the U.
S.
