Glassbox, an AI-driven digital experience analytics platform, has announced a minority investment from Poalim Equity, the investment arm of Bank Hapoalim, Israel’s largest financial group. This investment aims to accelerate the development of advanced analytics and AI solutions specifically designed for financial institutions, building on an existing partnership where Bank Hapoalim has been a long-standing customer of Glassbox.
The capital infusion is designated to support the expansion of Glassbox’s product roadmap, with a particular focus on AI-powered behavioral analytics, fraud prevention, and real-time decision-making capabilities tailored for the banking and insurance sectors.
Etai Kramer, Managing Director and Head of Alternative Investments & Investment Banking at Poalim Equity, stated, “We believe Glassbox’s technology will continue to transform how financial institutions understand and serve their customers. Our investment reflects a shared vision to equip banks and insurers with the intelligence they need to meet rising expectations for trust, speed, and personalization in digital engagement.”
Alex Assim, Chairman of Glassbox, commented, “Glassbox stands out as one of Israel’s leading analytics companies, with a uniquely deep understanding of the needs and complexities of financial institutions. Their ability to innovate responsibly and strategically, especially in the age of AI, makes them a rare asset in the enterprise software space. Alongside Poalim Equity, we are proud to continue supporting their growth.”
Poalim Equity joins Glassbox’s existing investors, which include Discount Capital, Susquehanna Growth Equity (SGE), and Alicorn. This marks the first capital raise for Glassbox since Alicorn took the company private in May 2024.
Glassbox is an AI-driven platform designed to capture, analyze, and optimize user interactions across digital channels such as web and mobile. The platform is utilized by enterprises in highly regulated industries to enhance digital experiences, improve brand loyalty, and drive revenue growth. Glassbox provides 100% user session capture, real-time alerts, and AI-powered insights, assisting businesses in identifying and resolving customer issues, ensuring accessibility, and preventing fraud. Industry clients include Citi Bank, SoFi, and Credit.com.
Poalim Equity operates as the investment arm of Bank Hapoalim, Israel’s largest financial institution. Its activities encompass direct equity investments, mezzanine financing, and alternative investments, primarily targeting Israeli-related companies across various sectors, geographies, and strategies. Poalim Equity supports growth capital, acquisitions, and complex equity and debt transactions. In collaboration with Leader Capital Markets and William Blair, it also provides cross-border investment banking services, including IPOs, M&A advisory, and private placements, to support Israeli companies’ local and global growth.
