Opiniion, a leading resident satisfaction software provider, has acquired Rentgrata, a pioneering peer-to-peer resident engagement tool, to create an integrated platform designed to enhance the entire resident journey.
Since its founding in 2017, Opiniion has focused on streamlining resident feedback collection, analysis, and online review generation for property management teams. The company has evolved from a reputation management solution into a comprehensive resident satisfaction platform. This acquisition accelerates Opiniion’s broader vision of expanding into a full-service platform, aiming to become a premier resident operations hub within the industry. The combined entity now supports over 2,000,000 units across more than 9,000 communities nationwide.
This strategic move follows Opiniion’s recent product expansions, including SocialPro, ListingsPro, and enhanced survey capabilities, which extended its value beyond feedback to include broader resident engagement, marketing visibility, and operational insights. The integration of Rentgrata further enhances Opiniion’s platform by incorporating authentic, prospect-level engagement and resident rewards into the resident experience.
Devin Shurtleff, CEO of Opiniion, stated, “This acquisition is a major step forward in redefining how properties attract, engage, and retain residents. By bringing Rentgrata into the Opiniion ecosystem, we’re creating one solution that addresses two critical stages in the resident journey: the initial prospect experience and the long-term resident relationship. It’s a powerful convergence that reinforces our commitment to becoming the industry’s first all-in-one resident operations platform.”
Ben Margolit, CEO and Co-Founder of Rentgrata, commented, “Joining Opiniion was a natural fit. We’ve always believed in the power of authentic resident voices to shape leasing outcomes. With Opiniion, we can now extend that impact well beyond the lease signing, giving property teams smarter solutions to engage and retain residents.”
Stephanie Schneider, Partner at Five Elms Capital, which led the investment, added, “Opiniion and Rentgrata share a commitment to creating meaningful, measurable impact for property operators and renters alike. We’re excited to support the acquisition and believe it further solidifies Opiniion as a leader in resident experience technology.” The acquisition was backed by Five Elms Capital, Opiniion’s Series A investor, with RET Ventures also remaining committed to the company’s continued growth.
Opiniion specializes in resident satisfaction for multifamily, student, and senior housing, assisting property managers with real-time feedback, online reviews, and improving resident experiences. Its expanded platform now offers tools to manage the entire resident journey. Rentgrata is a peer-to-peer engagement platform that connects prospective renters with current residents, facilitating authentic conversations to provide insights into living at a property and helping property teams generate qualified leads. Five Elms Capital is a growth investor in software businesses, with over $3 billion in assets under management, providing capital and strategic expertise to accelerate growth.
