AssetMark, a wealth management solutions provider, has announced its forthcoming expansion into alternative asset classes, with new capabilities anticipated to launch in the fourth quarter of 2025. This strategic initiative will integrate private assets into AssetMark’s managed solutions and discretionary programs, utilizing its technology platform to assist advisors in developing resilient, personalized portfolios for their clients.
Lou Maiuri, Group CEO and Chairman of AssetMark, stated, “Private markets are no longer optional – they’re essential to building modern, diversified portfolios.” He added that the firm is committed to enabling advisors to access these opportunities in an intuitive, scalable manner aligned with current client service models.
AssetMark’s approach to private markets emphasizes due diligence, asset allocation, and a digitally supported advisor experience. The firm is currently evaluating private credit, private real estate, and private equity funds. A portion of AssetMark’s discretionary strategies will include allocations to private markets, allowing advisors to access professionally managed exposure. Additionally, AssetMark’s dynamic UMA accounts and Adhesion Wealth platform will facilitate investments in diligenced, semi-liquid private funds within a single custody account alongside public security allocations, which is intended to streamline advisor workflows.
The private markets program aims to provide advisors with professionally managed portfolios that allocate and rebalance across public and private markets in collaboration with asset managers. It seeks to offer a streamlined experience that integrates private assets into AssetMark’s investment platform, intending to improve operational efficiency and scale for advisors. Furthermore, the program will include education and tools designed to help advisors understand private markets’ role in client portfolios and communicate their benefits.
David McNatt, Executive Vice President and Chief Wealth Solutions and Strategy Officer at AssetMark, commented, “Advisors are looking for opportunities to expand beyond traditional asset classes but want to minimize complexity, along with access to liquidity. Our goal is to make it easy, accessible and actionable – through integrated managed models, rebalancing tools, and digital client-ready communications.”
AssetMark views the evolving industry as a shift in investor expectations, with younger clients seeking complex financial needs, personalization, holistic planning, and digital experiences. The firm’s private markets capabilities and technology are designed to support advisors in adapting to this evolution, providing tools for scalability and client relationship development. Maiuri concluded, “We’re building a platform that helps advisors lead with confidence, no matter how the market or client base evolves.”
AssetMark’s private markets capabilities are scheduled to become available to advisors and firms in Q4 2025. AssetMark, Inc., established in 1996, operates a wealth management platform and, as of December 31, 2024, had over $139 billion in platform assets, serving over 10,700 financial advisors and more than 317,000 investor households. Its affiliates include AssetMark Trust Company, Voyant, and Adhesion Wealth Advisor Solutions.
