Jackson, the primary operating subsidiary of Jackson Financial Inc. (NYSE: JXN), has launched an updated digital experience on its website, Jackson.com, designed to provide financial professionals with personalized content, self-service options, and new tools to support client needs.
The new section of Jackson.com aims to enhance how financial professionals engage with the company, offering tailored content and streamlined processes. It provides insights into Jackson products and facilitates connections with local Jackson wholesalers for specialized support.
Aileen Herndon, Senior Vice President of Distribution Marketing at Jackson National Life Distributors LLC, stated, “We sought input from financial advisors throughout the site development process, ensuring our updates would meet their needs, reduce pain points and make it easier for them to do business with us. This improved digital experience is designed to provide clarity for advisors and clients, deepening existing relationships and attracting new advisors looking to solve their clients’ needs in retirement.”
Key new tools featured within the digital experience include Product Match Pro and Find Your Wholesaler. Product Match Pro assists financial professionals in identifying suitable Jackson products for clients by addressing retirement goal questions, presenting relevant benefits and features. The tool’s output is for informational purposes only and does not constitute specific recommendations. Find Your Wholesaler allows financial professionals to locate contact information for a local wholesaler to obtain personalized support.
In addition to these tools, financial professionals will access tailored journeys based on their profile, client needs, and channel affiliation, including banks, wirehouses, broker-dealers, and RIAs. The platform also offers enhanced self-service capabilities such as a pending new business tracker and initial claims notice. This initiative aligns with Jackson’s broader commitment to simplifying the complexities of retirement planning for both financial professionals and their clients.
