Eton Solutions, a global WealthTech provider, has announced an exclusive partnership with Asas Capital, a multi-family office based in the UAE with newly licensed operations in Saudi Arabia, to introduce the Middle East’s first “Family Office as a Service” platform.The collaboration aims to transform wealth management for ultra-high net worth (UHNW) and high net worth (HNW) families by integrating Asas Capital’s regional expertise with Eton Solutions’ ERP technology. Asas Capital, headquartered in the Dubai International Financial Centre (DIFC) and licensed by the Dubai Financial Services Authority (DFSA), possesses over 15 years of investment advisory experience within the Gulf Cooperation Council (GCC) region, including a track record in private equity, pre-IPO investments, asset management, and corporate advisory.Asas Capital is leveraging its regional networks and market intelligence to pioneer its “Family Office as a Service” model in the Middle East. This offering is designed to address the evolving needs of UHNW and HNW families by combining institutional-grade financial solutions with bespoke advisory services. The company’s focus on late-stage, technology-enabled investments and commitment to innovation supports its goal of providing integrated wealth solutions across the region, particularly in Saudi Arabia, identified as a rapidly growing private wealth market.The Middle East represents a significant market for innovation in family office services, driven by its dynamic UHNW segment. This partnership extends Eton Solutions’ global presence, adding Saudi Arabia to its existing markets, which include the UK, Switzerland, UAE, India, Singapore, Hong Kong, Indonesia, Taiwan, Australia, and New Zealand. Eton Solutions’ AtlasFive® platform currently manages over $1 trillion for 800 families worldwide, processing 14.2 million transactions annually.Satyen Patel, Executive Chairman of Eton Solutions, commented on the alliance, stating that the Middle East is a cornerstone of Eton’s global strategy, and the partnership with Asas Capital will accelerate their shared vision for family office innovation. He highlighted that clients using Eton’s platform gain real-time insights into portfolio performance, automated compliance, and scenario modeling, all while maintaining data security.Himanshu Khandelwal, CEO of Asas Capital, noted that the partnership establishes a new standard for family office services in the Gulf. He emphasized that a disciplined governance model is essential for transitioning a family’s legacy. Khandelwal added that Asas Capital, originating as a family office, has insight into the needs of families seeking to structure, consolidate, and manage generational wealth. By integrating Eton’s platform, Asas Capital aims to streamline family wealth management with precision and transparency, integrating technology into client relationships.Eton Solutions is an ERP software and services company with its primary base in Research Triangle Park, NC, USA, and an international headquarters in Singapore serving markets outside the Americas. The company offers two flagship products: AtlasFive®, designed to aggregate and manage all liquid and alternative investment assets, data, reporting, and workflow processes; and EtonAI™, which provides AI-driven insights and automation.