Eton Solutions, a global provider of WealthTech solutions, has announced an exclusive partnership with Asas Capital, a multi-family office with operations in the UAE and Saudi Arabia. This collaboration aims to launch the Middle East’s first “Family Office as a Service” platform, integrating Eton’s ERP technology with Asas Capital’s regional expertise to serve ultra-high net worth (UHNW) and high net worth (HNW) families.
Asas Capital, based in the Dubai International Financial Centre (DIFC) and licensed by the Dubai Financial Services Authority (DFSA), brings over 15 years of investment advisory experience within the Gulf Cooperation Council (GCC). The firm specializes in private equity, pre-IPO investments, asset management, and corporate advisory. Asas Capital intends to leverage its regional networks and market intelligence to introduce its “Family Office as a Service” model to meet the needs of UHNW and HNW families by offering institutional financial solutions alongside bespoke advisory services. The company focuses on late-stage, technology-enabled investments, aiming to provide integrated wealth solutions across the region, including Saudi Arabia, which is noted as a rapidly growing private wealth market.
This partnership also reinforces Eton Solutions’ global expansion strategy, adding Saudi Arabia to its international presence, which includes the UK, Switzerland, UAE, India, Singapore, Hong Kong, Indonesia, Taiwan, Australia, and New Zealand. Eton Solutions’ AtlasFive® platform currently manages over $1 trillion for 800 families globally, processing 14.2 million transactions annually.
Satyen Patel, Executive Chairman of Eton Solutions, stated that the Middle East is a significant component of Eton’s global strategy, and this alliance with Asas Capital is expected to accelerate family office innovation. Patel noted that clients utilizing Eton’s platform gain real-time insights into portfolio performance, automated compliance, and scenario modeling while maintaining data security. Himanshu Khandelwal, CEO of Asas Capital, commented that the partnership aims to establish a new standard for family office services in the Gulf. Khandelwal highlighted Asas Capital’s background as a family office, providing insight into the needs of families seeking to structure, consolidate, and manage generational wealth. He added that integrating Eton’s platform will streamline family wealth management with precision and transparency, incorporating technology into client relationships.
Eton Solutions is an ERP software and services company with its headquarters in Research Triangle Park, NC, United States, and international headquarters in Singapore. The company offers two main products: AtlasFive®, which aggregates and manages liquid and alternative investment assets, data, reporting, and workflow processes, and EtonAI™, which provides AI-driven insights and automation. Together, these platforms manage $1 trillion. Eton Solutions reports a compound annual growth rate (CAGR) exceeding 100% since its inception.
