Second Dinner has launched a rebuilt, officially branded Web Shop for its mobile game MARVEL SNAP, developed in collaboration with Xsolla, as the studio transitions to self-publishing and aims to enhance its direct engagement with players.The new platform, utilizing Xsolla’s Web Shop for Mobile Games, is designed to offer a streamlined experience with exclusive rewards, supporting Second Dinner’s long-term LiveOps strategy for MARVEL SNAP. To mark the launch, players globally can use the promo code WEBLAUNCH for special offers and rewards. This initiative represents a strategic move for Second Dinner, an independent game development studio recognized for its award-winning title MARVEL SNAP, as it seeks to foster more direct relationships with its global player base.The Web Shop, developed alongside Xsolla’s expert team, prioritizes player choice, convenience, and unique rewards, aligning with MARVEL SNAP’s visual identity and gameplay. Key features introduced in this upgraded experience include a fully branded user interface consistent with the game’s aesthetic, personalized promo code redemption, welcome bundles, and web-exclusive offers. The shop also integrates LiveOps tools for segmented targeting, timed rewards, and event synchronization, alongside reward systems and seasonal pass alignment to drive player engagement. Enhanced analytics and A/B testing capabilities are also incorporated for real-time performance optimization.At launch, players can access limited-time offers, such as a seasonal Web Shop Milestone Track where purchases earn Web Points redeemable for bonus rewards, including exclusive variants. Additionally, a Boosted Daily Free Claim provides 200 Credits per day throughout the launch month. Further web-exclusive promotions are planned to deliver recurring offers and unique bundles to players.Matt Wyble, Chief Operating Officer at Second Dinner, commented on the development: “As we took publishing in-house, one of our top priorities was creating more direct ways to connect with our players and deliver value outside the app stores. Xsolla helped us build a Web Shop that feels native to the SNAP experience while giving us the tools to offer better rewards, smarter promotions, and more meaningful engagement.”Chris Hewish, Chief Strategy Officer at Xsolla, a global video game commerce company, added: “Second Dinner’s decision to build a branded, global Web Shop reflects what more developers are discovering: direct-to-player commerce isn’t just viable, it’s valuable. From seamless payments to real-time optimization tools, this collaboration showcases what happens when powerful technology meets passionate game makers.”Key benefits of the launched platform include support for over 1,000 localized payment methods via Xsolla Pay Station, comprehensive LiveOps tools, continuous content updates synchronized with in-game events, and a dedicated optimization team for sustained performance. The MARVEL SNAP Web Shop and the WEBLAUNCH code became accessible on June 11.