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Jumio Introduces Advanced Deepfake Detection with Liveness Premium

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Jumio, a provider of AI-powered identity intelligence, has announced the general availability of Jumio Liveness Premium, an enhanced biometric liveness detection solution designed to counter advanced spoofing attacks, including deepfakes.

Jumio Liveness Premium incorporates a patented technology that uses randomized color sequences and AI-driven analysis to verify human presence in real time, aiming to prevent sophisticated fraud before it impacts businesses. This solution builds upon the recently launched Jumio Liveness, which employs AI models to detect and block threats beyond traditional presentation attacks, such as paper or screen copies, by addressing injection attacks and deepfakes.

Early adopters of Jumio Liveness Premium have reported significant results. A leading finance startup in Latin America, for instance, has observed a more than 30% increase in the detection of sophisticated fraud attempts, including injection attacks and deepfakes, since implementing the technology during its early release phase.

Jumio’s defense strategy integrates liveness detection, AI-driven fraud detection, and anti-spoofing technologies, supported by connected intelligence. This multi-layer approach is designed to address both current and emerging threats. The company’s intellectual property portfolio includes over 300 issued patents and patent applications across nearly 100 patent families, reinforcing its commitment to security innovation in a dynamic fraud landscape.

Bala Kumar, Chief Product and Technology Officer at Jumio, stated, “Attackers are utilizing tools once limited to research labs. AI-generated faces, synthetic overlays, and injection techniques are now being deployed at scale by malicious actors. Jumio’s premium liveness with advanced deepfake detection directly confronts this next generation of fraud and offers a solution for businesses seeking to proactively strengthen their defenses.”

Jumio specializes in helping organizations establish and maintain trust with customers online, offering its AI-powered identity intelligence platform from account opening through ongoing monitoring. The platform utilizes biometric screening, machine learning, liveness detection, and no-code orchestration with various data sources to combat fraud and financial crime, accelerate customer onboarding, and ensure compliance with regulations like KYC and AML. Jumio has processed over 1 billion transactions in more than 200 countries and territories. Headquartered in Sunnyvale, California, the company maintains a global presence with offices in North America, Latin America, Europe, Asia Pacific, and the Middle East. Jumio is supported by Centana Growth Partners, Great Hill Partners, and Millennium Technology Value Partners.

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