DraftKings Inc. has unveiled an expanded growth strategy, projecting a total addressable market of up to $80 billion by 2030, supported by increased artificial intelligence deployment and the upcoming launch of a unified “Super App.”
The company anticipates a 2030 industry gross revenue opportunity between $55 billion and $80 billion, driven by continued state legalization of Sportsbook and Casino operations, growth in existing jurisdictions, and the expansion of DraftKings Predictions. To enhance efficiency and operating leverage across its platform, DraftKings stated it is increasing its deployment of artificial intelligence.
A significant factor in achieving this market projection is DraftKings Predictions, which allows the company to offer sports event contracts in states without regulated online wagering. This strategy is expected to broaden its reach to nearly the entire U.
S. population.
DraftKings also announced plans to launch a new “Super App” branded DraftKings Sports & Casino. This application is designed to integrate Sportsbook, Predictions, Casino, and Lottery services into a single, seamless experience, featuring a unified account and wallet with access capabilities tailored to each jurisdiction.
The initial phase of the Super App’s integration is projected to be completed by March Madness, with further enhancements planned throughout the year. The company intends for DraftKings Sports & Casino to leverage its established infrastructure and experience with its top-rated Sportsbook to deliver a consistent sports experience nationwide. This rollout is anticipated to strengthen DraftKings’ customer lifetime value flywheel, improve cross-sell opportunities, deepen customer engagement, and optimize unit economics across various verticals, supported by its “four sustainable advantages”: Product, Technology, Trust, and Marketing, all accelerated by AI.
Looking ahead, DraftKings expects to achieve an Adjusted EBITDA margin of at least 30% in the long term, with potential for further upside as its scale increases. Additional details regarding the company’s strategy and financial framework are being provided at its 2026 Virtual Investor Day.
