40Seas, an Israel and US-based cross-border trade financing fintech, has announced a leadership transition, appointing Or Kapelinsky as Chief Executive Officer and Asaf Halfon as Chief Technology Officer, effective immediately, as part of its strategic plan for operational expansion and platform advancement.
Kapelinsky succeeds co-founder Eyal Moldovan, who has held the CEO position since the company’s inception in 2022. The firm indicated these changes are designed to expand operations, deepen partnerships, and advance its AI-powered platform.
Prior to joining 40Seas, Kapelinsky led EMEA sales initiatives and go-to-market strategies at Amdocs. His nearly two-decade career includes executive roles such as CEO of iForex, general manager of personal finance at Investing.com, and co-founder and chief operating officer of TenureX. He is also a current member of the Israel Fintech Center.
Asaf Halfon joins 40Seas from Meta, where he served as an engineering manager since 2019. His professional background also includes developer positions at Taboola, Intel, and ConvertMedia. In his new role, Halfon will concentrate on expanding the company’s AI-powered solutions across embedded payments, global trade, and data-driven financing capabilities.
40Seas emerged from stealth in January 2023, securing a total of $111 million in funding. This included $11 million in seed funding led by Team8 and a $100 million credit facility from ZIM Integrated Shipping Services. The company currently facilitates over 10,000 transactions monthly and projects to process $1 billion through its platform within the next 12 months.
