401GO, a 401(k) platform provider, announced it has secured $33 million in Series B funding. The round was led by Centana Growth Partners, with participation from existing investors Next Frontier Capital, Rally Ventures, and Impression Ventures, to further scale its technology and expand partnerships.
This Series B funding round follows 401GO’s $12 million Series A fundraising round less than two years prior. The investment aims to expand 401GO’s embedded partnerships with Human Capital Management providers, financial institutions, and financial advisors. It will also support the scaling of the company’s team, product offerings, and end-to-end technology.
401GO differentiates itself from providers that rely on legacy recordkeeping engines and third-party compliance tools by offering a unified, in-house system. This approach delivers consistent payroll integrations and holistic service to partners, designed to create a more frictionless experience for plan sponsors.
Dan Beck, CEO and co-founder of 401GO, stated, “We believe the market is demanding reliable 401(k) solutions, not fragmented systems built on a mix of old vendors, which is the way other fintech providers have approached this challenge. We are now scaling our in-house technology to meet that demand across the entire partner ecosystem. This is why we believe we offer a compelling service at a price point others struggle to compete with; we own our platform while others rent theirs.”
Leveraging its platform, 401GO has grown to serve over 5,000 customers and 50,000 participants, managing more than $1 billion in assets. According to data from 2024 and 2025 PlanSponsor surveys, 401GO is the fastest organically growing retirement provider in the U.
S.
Ben Cukier, Partner at Centana Growth Partners, commented, “At Centana, we invest in companies that we believe are reshaping essential financial infrastructure, and we believe 401GO has taken a differentiated approach to the wealthtech space with its integrated platform. We’re excited to support Dan and the entire 401GO team.”
The retirement market is experiencing rapid expansion, driven by SECURE Act mandates and the emergence of state programs. The Cerulli Report—U.
S. Retirement Markets 2024 projects that total 401(k) plans with less than $5 million in assets are expected to increase from 600,000 to over one million by 2029. This growth is supported by PlanSponsor Surveys, which indicate that small plans have led industry growth with a 17% annual rate since 2021. Traditional platforms, however, were not originally designed to meet the specific needs of this segment. 401GO’s platform aims to address the requirements of this evolving market and regulatory environment.
